Aloha ʻĀina, meaning “love of the land,” is a core Hawaiian value that inspired the concept behind the Aloha Aina Shorts. For this collection, I created a custom logo and icon system designed to seamlessly translate across all brand channels—retail packaging, wholesale presentations, e-commerce, and social media.

The design needed to honor the cultural roots of the product while maintaining versatility for modern applications. I focused on clean lines, a timeless aesthetic, and scalable assets that could carry the brand story across every touchpoint. These visuals showcase how the identity system brings the Aloha Aina spirit to life—visually unified, instantly recognizable, and built for impact.