A playful brand identity centered around female friendship, humor, and carefree fun between two besties.

1.) Created the label and branding 2.) Developed a brand story centered around our two hero characters. 3.) Shown is an ultra stylized landing page 3.) Social assets, along with continued video and icon elements, to support the branding.

All photos, icons, and video are AI generated with: Midjourney, Higgsfield, Adobe Illustrator and Photoshop