Reach Apparel is a mobile app designed to help women find the perfect pant length across hundreds of brands. Through smart search functionality and direct links to affiliate partners, the app streamlines the shopping experience for women seeking better-fitting pants—without endless browsing.

As the lead UI designer, I was responsible for creating all user interface deliverables, ensuring a clean, accessible, and conversion-focused design. I refined the user journey to minimize friction and implemented intuitive filters and navigation patterns tailored to user behavior. My role also included identifying and resolving UX issues to enhance both usability and engagement.