I led a Grateful Dead shirt licensing project, working closely with the Grateful Dead franchise to secure approval for every creative asset I made. My team and I developed mood boards and shot lists to guide the photography, ensuring each visual element stayed true to the brand’s iconic aesthetic. These assets were then translated into dynamic content for social media story ads, a shoppable landing page, email campaigns, and in-store postcards displayed alongside the product. Each piece was carefully crafted and vetted to resonate with the Grateful Dead fanbase while maintaining the integrity of the brand.